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BONEZone®
Strategic Sourcing for the Orthopaedic Industry |
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The
Editor
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The Editor assumes the following responsibilities
•
...plan the content of BONEZone, decide what material will appeal to
its readers
•
...review/edit
drafts of articles, offer comments to improve the work, suggest possible
titles
•
...have the final say about what stories are published, and how they
are presented
• ...review and edit copy for content, grammar, style, punctuation
and spelling
• ...check
copy for readability, style, and agreement with editorial policy
• ...suggest
revisions—such as changing words, or rearranging sentences—to
improve clarity
• ...arrange page layouts of articles, photographs, and advertising
• ...compose headlines
• ...prepare copy for printing
• ...oversee production of the publication
BONEZone's business is supported by revenue generated from selling advertisements. Content is under the discretionary control of the Editor, and BONEZone accepts no remuneration for consideration, inclusion or placement of editorial content. The Editor will ensure that BONEZone readers can readily distinguish editorial material (through design, words, and placement) from paid promotional information (advertisements).
The Editor assists authors in the development and preparation of material to ensure that content is educational as opposed to promotional. As the Editor can verify neither the accuracy nor objectivity of content, authors are relied upon to provide information that supports editorial excellence by delivering content that is accurate, unbiased, and ethical.
Unbiased is a difficult concept to convey, and a difficult result to achieve. Most contributors have never authored material such as that being presented in BONEZone. Supplier insights are often related to proprietary processes, techniques or technologies. The art is to learn how to present information that provides value to customers (but not to competitors) while displaying total objectivity. The Editor accepts this challenge as part of BONEZone's commitment to serving as a trusted resource. If you have feedback on any of our articles, please let us know.